AI is revolutionizing industries across the globe, and cybersecurity is no exception. By enhancing threat detection, automating responses, and predicting risks, AI-powered security systems are becoming crucial in defending against evolving cyber threats. Among the key players in this space is Nisien.AI, a Cardiff-based startup focused on combating online harms through AI.
Nisien.AI has secured significant backing from the British Business Bank’s £130 million Investment Fund for Wales, a move that marks a pivotal moment in the company’s fast-paced rise within the AI sector. The investment, facilitated by Foresight Group and the Development Bank of Wales, will drive Nisien.AI’s research, development, and expansion plans.
Investment to Accelerate Growth and Innovation
This new round of funding will enable Nisien.AI to expand its workforce and scale up its AI-driven solutions. The company, which currently employs 14 professionals, plans to make strategic hires and further enhance its innovative products. The funds will primarily be directed towards accelerating research and development, including the rollout of the company’s flagship product, HERO Detect. This AI-powered solution deploys sophisticated algorithms to detect and classify online harms in real-time across various platforms.
Additionally, Foresight has introduced Tony Stockham, an experienced Chairman, to the business. Stockham has a successful track record of scaling tech businesses, particularly in the AI field, and is expected to contribute significantly to the startup’s growth.
Founders of Nisien.AI Drive Innovation in Online Safety
Nisien.AI was founded in 2023 by Cardiff University professors Matt Williams (Criminology) and Pete Burnap (Data Science, AI). The duo’s vision is to use AI to address the growing challenge of online harm while preserving open dialogue. They are committed to fostering healthier online environments that protect freedom of expression without resorting to excessive censorship.
The founding team will continue to play key roles within the company while maintaining their academic positions. Matt Williams serves as Chief Science Officer, and Pete Burnap as Chief AI Officer. They are joined by CEO Lee Gainer (former CFO of Wealthify), COO Dean Doyle (formerly of HateLab), and Head of Engineering Rhodri Hewitson (previously with AM Digital), who all bring a wealth of experience in their respective fields.
HERO Detect: Revolutionizing Content Moderation
The company’s flagship product, HERO Detect, is designed to classify and respond to online harms as they occur. By utilizing scientifically informed AI technology, the product aims to improve content moderation on digital platforms while ensuring that conversations remain constructive and open. Nisien.AI’s products are helping social media platforms and brands maintain vibrant online communities while avoiding the pitfalls of overly restrictive content policies.
Lee Gainer, CEO of Nisien.AI, commented, “This is an exciting time to be growing a challenger business in this space. With the upcoming implementation of the Online Safety Act, we see enormous potential for our growth. The support from Foresight, the Development Bank of Wales, and the British Business Bank will allow us to accelerate the progress we’ve made since our formation and continue creating sustainable tech jobs in Cardiff.”
Shaping the Future of Digital Interaction
With substantial investment, innovative products, and a visionary leadership team, Nisien.AI is positioned to redefine how digital platforms manage online interactions, helping to create a safer and more inclusive digital environment. The company has already attracted key clients, including some of the largest social media platforms and global brands, signaling its potential to make a significant impact on the digital landscape.
Investors Weigh In
Ruby Godrich, Investment Manager at Foresight, said, “We are thrilled to work with the Development Bank of Wales on our first joint investment in Nisien.AI. We look forward to seeing how their innovations will improve online safety.”
Bethan Bannister, Senior Investment Manager at the British Business Bank, added, “The Investment Fund for Wales was designed to support pioneering companies like Nisien.AI. We’re excited to back their growth plans as they continue to lead the way in AI innovation.”
Hannah Mallen, Assistant Investment Executive at the Development Bank of Wales, said, “Nisien.AI exemplifies the kind of Welsh business we aim to support—innovative, fast-growing, and with a positive social impact. We’re pleased to have supported their success in this round and look forward to collaborating with Foresight as they continue to scale.”
With the backing of these major investors and a clear vision for the future, Nisien.AI is set to play a key role in shaping the next generation of online safety solutions.
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