Fox News (NASDAQ: FOXA) has secured 125 new high-profile advertisers since the U.S. election, benefiting from a boost in viewership during Donald Trump’s second presidency, the Financial Times reported Thursday.
Among the new advertisers are major companies like Amazon (NASDAQ: AMZN), GE Vernova (NYSE: GEV), JPMorgan Chase & Co. (NYSE: JPM), Netflix (NASDAQ: NFLX), and UBS Group (NYSE: UBS), which have all aired commercials on the network for the first time in at least two years, according to Jeff Collins, Fox Corp’s president of ad sales.
While networks typically experience a dip in ratings after an election, Collins told the Financial Times that Fox News has seen a surge in viewership, attracting advertisers back to the network.
This change marks a contrast to Trump’s first term, when brands distanced themselves from controversial programming, the report noted.
Fox executives believe the influx of advertisers is due to a shifting media landscape, where fewer platforms can attract large, live audiences.
Currently, Fox News holds 70% of total cable news viewership and has outperformed major broadcast networks in primetime ratings in recent months, the Financial Times reported.
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