The digital asset investment space experienced record inflows in 2024, with a total of $44.2 billion flowing into investment products, nearly four times the previous record of $10.5 billion set in 2021. This surge was largely driven by the launch of U.S.-based spot Bitcoin exchange-traded funds (ETFs), which accounted for the lion’s share of inflows, reaching $44.4 billion. While other countries saw inflows—Switzerland, for example, contributed $630 million—this was partially offset by significant outflows from Canada and Sweden, which saw $707 million and $682 million in redemptions, respectively. These outflows were attributed to a shift towards U.S.-based products and, in some cases, investor profit-taking.
In the opening days of 2025, digital asset investment products continued to see positive momentum, with $585 million in inflows over just the first three days. However, when accounting for the final two trading days of 2024, which included some of the tail end of the year’s trading activity, the week ended with a net outflow of $75 million.
Bitcoin Leads the Charge
Bitcoin dominated the digital asset space in 2024, drawing $38 billion in inflows, which represented 29% of total assets under management (AuM) in digital asset investment products. Despite the price increases, short-Bitcoin products saw more modest inflows, totaling $108 million, just slightly down from $116 million in 2024.
Ethereum’s Resurgence
Ethereum made a notable comeback in 2024, seeing inflows of $4.8 billion—an increase of 2.4 times over its 2021 total and a staggering 60 times the amount seen in 2023. Ethereum’s share of AuM stood at 26%. Meanwhile, Solana saw relatively minimal inflows, with only $69 million entering its products, amounting to just 4% of total AuM.
Altcoins and Other Digital Assets
Altcoins, excluding Ethereum, saw $813 million in inflows for the year, representing 18% of total assets under management. Despite the rise in altcoin activity, their share of the market remained relatively small compared to the dominance of Bitcoin and Ethereum.
With digital assets continuing to attract significant capital, the early days of 2025 indicate sustained investor interest, and the sector remains well-positioned for another strong year of growth.
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