World Liberty Financial (WLF), the new cryptocurrency platform in which President Donald Trump holds a financial stake, unveiled a strategic token reserve aimed at supporting Bitcoin, Ethereum, and other leading digital currencies. The initiative is designed to strengthen the platform’s position in the evolving landscape of global finance, according to an announcement made by WLF on X (formerly Twitter) on Tuesday.
WLF’s new token reserve is set to address market volatility and enable the company to invest in decentralized finance (DeFi) projects. The reserve is also designed to support the development of a well-capitalized asset base, while WLF seeks to form strategic partnerships with financial institutions to contribute tokenized assets to its growing reserve. Despite the announcement, WLF, the White House, and the Trump Organization did not respond to requests for comment.
This development comes as President Trump and his family continue to expand their presence in the cryptocurrency sector. In addition to WLF, the Trump family holds a majority stake in Trump Media & Technology Group (TMTG), a media company that recently pivoted into financial services related to crypto. Furthermore, just days before his inauguration, President Trump launched his $Trump meme coin, which has already generated millions of dollars, including $100 million in fees.
WLF’s token sales have reached $500 million, based on Reuters’ estimates, signaling a significant interest in the platform. According to WLF’s website, Trump and his affiliates own a 60% stake in the holding company, with entitlement to 75% of the revenues and 22.5 billion tokens.
The launch of WLF comes just ahead of the 2024 U.S. presidential election, and follows Donald Trump Jr.’s appearance at the Ondo Summit in New York City. The summit, dubbed “Wall Street 2.0,” gathered participants from traditional finance sectors, where Trump Jr. and WLF founders emphasized their goal of bridging the gap between crypto and mainstream retail investors—such as teachers, firemen, and dentists.
During the summit, Trump Jr. highlighted the importance of establishing a regulatory framework for cryptocurrency, asserting that crypto is not only the “future of finance” but also the “future of American hegemony.”
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