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Home News Fox News Gains Top Advertisers as Viewership Surges During Trump 2.0

Fox News Gains Top Advertisers as Viewership Surges During Trump 2.0

by Barbara

Fox News (NASDAQ: FOXA) has secured 125 new high-profile advertisers since the U.S. election, benefiting from a boost in viewership during Donald Trump’s second presidency, the Financial Times reported Thursday.

Among the new advertisers are major companies like Amazon (NASDAQ: AMZN), GE Vernova (NYSE: GEV), JPMorgan Chase & Co. (NYSE: JPM), Netflix (NASDAQ: NFLX), and UBS Group (NYSE: UBS), which have all aired commercials on the network for the first time in at least two years, according to Jeff Collins, Fox Corp’s president of ad sales.

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While networks typically experience a dip in ratings after an election, Collins told the Financial Times that Fox News has seen a surge in viewership, attracting advertisers back to the network.

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This change marks a contrast to Trump’s first term, when brands distanced themselves from controversial programming, the report noted.

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Fox executives believe the influx of advertisers is due to a shifting media landscape, where fewer platforms can attract large, live audiences.

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Currently, Fox News holds 70% of total cable news viewership and has outperformed major broadcast networks in primetime ratings in recent months, the Financial Times reported.

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